How Azira Drove Over 10,000 Property Visits to a Luxury Florida Resort
Key Insights:
Business Challenge:
As a multi-offering destination, a luxury Florida resort needed to capture high-intent travelers and increase hotel bookings, all while separating genuine lodging intent from visits to its golf courses, villas, rental homes, and water park.
Solution:
Azira used comp set data to prospect and retarget travelers, then applied real-world attribution to understand how visitors moved across the resort.
Results at a Glance:
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Situation
A popular luxury resort operated as a complex destination in Florida, offering multiple golf courses, on-property accommodations, rental homes, and family-friendly attractions. Unlike traditional hotels, guest activity spans several distinct areas, making it more difficult to understand true visitation intent. To support its digital marketing efforts, the resort needed a way to reach travelers already showing affinity for similar resorts while gaining clearer visibility into how guests interacted with different parts of the property.
Challenge
With a diverse set of amenities and visitor types, the resort required more nuanced measurement. Golf course visits alone did not always indicate lodging intent, making it essential to distinguish between recreational activity and overnight stays. At the same time, the resort needed to efficiently prospect against a competitive resort landscape and re-engage interested travelers throughout the consideration cycle.
Solution
Azira built a competitive prospecting audience using geoframes from eight comparable resorts using Azira’s Hotel Comparison Report, identifying travelers already demonstrating interest in similar destinations. During the first four months of the campaign, this comp set audience powered prospecting efforts, while continuous retargeting re-engaged devices previously served an ad.
To improve measurement accuracy, Azira applied separate attribution polygons across the resort’s golf courses and the resort lobby, allowing the team to better differentiate visit intent and understand how guests moved across the property.
Results
Based on strong performance, the campaign was extended beyond its original timeframe through to the end of the year, resulting in:
- 2.6M impressions delivered across targeted audiences
- A 0.53% CTR, generating 14K+ clicks and outperforming typical industry benchmarks
- An advanced polygon-level attribution that enabled clearer visibility into guest behavior by distinguishing golf activity from overnight stays
- Over 10.6K+ visits from 2,986 visitors across all of the resort’s properties, providing clear visibility into how campaign exposure translated into on-property visitation across lodging and amenities.
By using comp-set prospecting and granular visitation data, Azira helped the luxury Florida resort reach high-intent travelers and understand guest behavior across the property.