How Azira and Tambourine Measured Over 1 Million Property Visits for Lotte New York
Key Insights:
Business Challenge:
With highly competitive pressure in New York City, Lotte New York needed to attract high-value guests and ensure its marketing efforts translated into measurable, incremental revenue.
Solution:
Azira leveraged competitive targeting, deep market insights, and a retargeting-led strategy to identify high-intent travelers and attribute real-world visitation and conversions back to media exposure.
“Azira gave us the visibility we needed to understand what was truly driving guest visitation. Their insights and attribution capabilities, along with their Hotel Comparison Report, allowed us to optimize with confidence and focus on strategies that were meaningfully influencing demand for Lotte New York Palace.”
Results at a Glance:
Situation
Operating in one of the most competitive hospitality markets in the world, Lotte New York partnered with Tambourine and Azira to strengthen its digital advertising strategy and drive high-value guests to their New York property.
Challenge
With multiple campaigns running across channels, Lotte Hotels needed a way to better understand how media investments translated into bookings and real-world guest visitation. This attribution gap made it difficult to optimize media spend, refine audience targeting, and confidently scale their marketing initiatives.
Solution
Azira launched the campaign by targeting Lotte New York’s competitive set, identifying travelers who had recently visited or shown intent around competing properties. Using Azira’s Hotel Comparison Report solution, the team uncovered Lotte Hotels’ strongest drive and fly markets, enabling an expansion beyond competitive targeting into high-intent geographic audiences.
As the campaign matured, Azira introduced a retargeting strategy, creating audiences of devices that had previously been served impressions and re-engaging them with offer-driven creative. Pixels were placed on both Lotte’s website and booking engine to continuously capture and expand retargeting.
From there, the team layered in a New York Yankees promotional offer, aligning messaging with seasonal travel demand and local interest. The campaign shifted primarily to retargeting, focusing spend on their ideal target audiences. This full-funnel approach allowed Azira to continually refine audience quality, improve CTR, and strengthen attribution performance throughout the year.
Results
The campaign delivered measurable impact across the full funnel, driving large-scale awareness, high-quality engagement, and attributable guest visitation and revenue:
- 7.6M+ impressions delivered, effectively reaching high-value audiences and maintaining consistent exposure throughout the campaign.
- 0.39% click-through rate (CTR), outperforming typical display benchmarks for hospitality campaigns and indicating strong audience relevance driven by insights-based targeting and retargeting strategies.
- The campaign recorded nearly 1M property visits, including 33 attribution-verified booking conversions driven by ad exposure.
- Approximately $20,856 in attributed revenue generated, captured through tracked conversions and booking activity.
By combining competitive targeting and re-engaging high-intent audiences, Tambourine and Lotte New York drove measurable guest visitation that supported revenue growth aligned with the campaign’s core objectives.
Based on the campaign’s success, Tambourine and Lotte Hotels plan to continue working with Azira to extend this approach, with opportunities to scale the strategy across additional properties, including Lotte Seattle.