5 tips for ad creatives that drive consumers to your store

Add a Countdown Leading Up to an Event

Countdowns in ad creatives can be an interesting visual to mark the beginning of a sales event, store opening or product launch. The countdown gives a higher degree of importance and urgency to an upcoming event, which remains in the minds of the people exposed.

The time-out concept develops a sense of urgency in the user to generate more engagement. An innovative DCO (Dynamic Creative Optimization) can then redirect the consumer to a nearby point of sale if they wish.

Here is an example of how fashion brand could use  a “countdown” in their ad creatives leading up to their Black Friday sale:

Integrate Google Reviews

Because drive to store ads aim to generate qualified traffic in points of sale, it’s important to pick the right information to highlight. And what better way to attract consumers than to show them reviews from happy customers?

By integrating the point of sale at the center of the solution, the ad creatives can be personalized with a lot of information specific to the store. As users regularly consult Google reviews, you can proactively highlight them in ad creatives for each store.

Adding a “Scratch & Win” Component

Do you want to highlight a promotion, a new product or simply encourage interaction? The scratch & win visual aims to engage the user and increase their purchase intent once they discover what they’ve “won.”

This concept generates curiosity, and therefore a more specific interest in the offer put forward. The visual thus presents a logical sequence inviting the user to scratch their screen, then click on the CTA which will redirect them to the store to redeem their prize.

Here’s an example of a scratch & win ad for a fictitious cosmetics brand:

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