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Former Alteryx Chief Scientist will help Azira customers gain advanced insights on the consumer behaviors that drive their businesses.
PASADENA, Calif. — January 8, 2024 — Azira, a global Consumer Insights platform, today announced that it has appointed Dan Putler as its Chief Data Scientist. With an illustrious career marked by expertise in predictive analytics, machine learning, optimization, and geographic information systems, Putler brings a wealth of experience to the Company.
In this new role, Putler will define Azira’s analytics offerings and develop Azira’s AI strategy, with a deep focus on ensuring data quality and identifying and pursuing focus areas for analytics enhancement to help customers derive maximum value from Azira’s global data sets, empowering operational and marketing leaders with solutions to help them engage and grow their businesses at scale.
“Dan Putler’s appointment as Chief Data Scientist underscores our steadfast dedication to continually advancing the analytics agenda of our industry, customers and partners,”
“Dan brings a proven track record in applying statistics, econometrics, and GIS tools to create new, cutting-edge solutions for businesses. His work will undoubtedly elevate our capabilities and drive innovation in our solutions. We look forward to Dan's impactful contributions to Azira’s success.”
“I’m thrilled to be joining Azira, in understanding consumer behavior,”
“Building on the work I did at Alteryx to further predictive analytics and business machine learning, along with my prior academic work on advanced quantitative models of customer behavior, I look forward to exploring and enhancing Azira’s data intelligence solutions across myriad operational and marketing use cases. I look forward to the opportunity to contribute to Azira’s vision, helping tackle complex business problems through the application of advanced analytics and AI."
Prior to joining Azira, Putler served as the Chief Scientist at The Public Health Company, where he played a pivotal role in shaping product strategy and leading product development. Previously, he was Chief Scientist at Alteryx, where he was also one of the primary developers of Alteryx’s R-based predictive analytics and business machine learning tools. Additionally, as the Co-Founder and Chief Data Scientist at Anemoi Analytics, he spearheaded the development of geo-data for business intelligence.
Putler’s academic background includes a Ph.D. in Agricultural and Resource Economics from the University of California, Berkeley. He served as an Associate Professor of Marketing and Marketing Division Chair at the Sauder School of Business at the University of British Columbia, as well as an Assistant Professor of Management at Purdue University Krannert School of Management.
About Azira
Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.
Contacts – Azira:
Media Inquiries:
Kathleen Wailes
pr@azira.com
