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Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up to the event, athletes must qualify for a spot during the official Olympic Trials. As spectators arrived for the U.S. men’s and women’s gymnastics trials […]

Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Olympic Fever in Minneapolis: Azira’s Insights into the U.S. Gymnastics Trials 

Drawing millions of spectators every four years, the inaugural Summer Olympics takes place in different cities around the globe. This year, Paris, France, will host the event. In the lead-up…

Measure Visits Driven to Your Destination from CTV Ads with Sojern and Azira

Measure Visits Driven to Your Destination from CTV Ads with Sojern and Azira

Destination marketers face the challenge of reaching the right audiences at the right time — and with the right message — as more and more viewers are now streaming content…

How Azira’s Marketing Team Uses Consumer Behavior Data for Effective Digital Ad Campaigns

How Azira’s Marketing Team Uses Consumer Behavior Data for Effective Digital Ad Campaigns

In the digital age, consumer behavior data is no longer a nice-to-have — it’s the foundation upon which successful location-based digital advertising campaigns are built. Consumer behavior data is powerful…

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

Shining a Light on EDC: Azira’s Insights into Festival-Goer Behavior 

In May of each year, hundreds of thousands of electronic dance music fans head to Las Vegas, Nevada for the Electric Daisy Carnival (EDC). The event is held at the…