Understanding Anomalies in Consumer Behavior Data
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Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Lunar New Year is one of the most widely celebrated holidays, drawing hundreds of millions to cultural events and tourist attractions each year. This year marks the Year of the Snake, symbolizing rebirth, regeneration, love, and happiness.  We examined Lunar New Year celebrations on January 29th across Singapore, Hong Kong, Malaysia, and Sydney, Australia—home to […]

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Year of the Snake: Decoding Consumer Behavior During Lunar New Year

Lunar New Year is one of the most widely celebrated holidays, drawing hundreds of millions to cultural events and tourist attractions each year. This year marks the Year of the…

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

5 Essential Strategies to Measure and Maximize the Real-World Impact of your Digital Campaigns

In this blog, you will learn more about:  Cross-channel measurement is one of the biggest challenges marketers face today. A recent survey from eMarketer revealed that 44% of respondents struggle…

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

Azira in Action: 4 Real-World Hospitality Marketing Campaigns that Drove Hotel Bookings and ROAS

As a hospitality marketer, do you know if your efforts are filling your hotel rooms and driving revenue? Understanding your target audience based on their behaviors, knowing exactly when to…

Driving Innovation and Value: Azira’s Vision for 2025

Driving Innovation and Value: Azira’s Vision for 2025

As we enter 2025, Azira is committed to driving innovation and delivering unparalleled value to our clients, partners, and stakeholders. Our approach for the year ahead is built on five…