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Use Cases: How Restaurants Use Diner Insights
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From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items – the Pineapple Under the Sea Frosty and Krabby Patty hamburger – which was available in restaurants across the United States, Canada, and Guam from October […]

How to Measure Foot Traffic Analytics More Accurately?

How to Measure Foot Traffic Analytics More Accurately?

In today’s fast-paced business world, gaining insights into consumer behavior is pivotal. Foot traffic analytics, empowered by consumer behavior data, has emerged as a game-changer for businesses across diverse industries.…

What is Audience Analysis and why is it essential for marketers?

What is Audience Analysis and why is it essential for marketers?

For marketers to succeed, it is critical that they understand their target audience. Understanding their target audiences’ demographic, psychographic, and brand affinities can help marketers and advertisers develop customized creatives,…

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

From Frosties to Foot Traffic: Evaluating the Impact of Wendy’s Krabby Patty Kollab

Order up! Wendy’s recently teamed up with Paramount to launch the SpongeBob SquarePants Krabby Patty Kollab to celebrate the 25th anniversary of the show. The Kollab featured limited-edition menu items –…

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Deals

4 Ways Marketing Agencies Can Use Consumer Behavior Data to Win Deals

Geolocation data is important for media agencies to build and reach the right audiences for their clients — but are agencies fully making the most of it? Beyond just serving…