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Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the festivities celebrating Bavarian culture and beer. This year, the festival spanned 16 days at Theresienwiese, a 100-acre outdoor space, running from September 21 to October […]
Understanding consumer behavior is the key to unlocking insights about your customers and enabling more effective business decisions — but are operations leaders tapping into its full potential? By leveraging…
Munich’s Oktoberfest — drawing over 6 million attendees annually — is a global phenomenon. The festival’s iconic beer tents, run by Munich’s six major breweries, are a staple to the…
The surge in F1’s popularity has created a prime opportunity for marketers, especially during marquee events like the Las Vegas Grand Prix set to take place on November 23, 2024.…
In a surprising shift within the fast-food industry, Del Taco has recently surpassed Chick-fil-A as the top fast-food restaurant in the U.S., according to a Food Chain Magazine article. In…