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PASADENA, Calif., April 3, 2025 – Azira today announced that it has been named the “Overall Data Analytics Company of the Year” by the Data Breakthrough Awards
The annual Data Breakthrough Awards is the premier awards program founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including DataOps, Data Analytics, AI, Business Intelligence, Data Privacy, Data Storage and many more.
The 6th annual Data Breakthrough Award program attracted over 3,000 nominations from across the globe, including 60+ nominations for the Overall Data Analytics Company of the Year category. Previous winners of this award include Alteryx and Treasure Data.
Azira’s global consumer insights platform delivers powerful, real-world location intelligence that enables operations leaders to make smarter, data-driven decisions. With over 43 million points of interest globally Azira’s customers can gain deep analytics into consumer behavior trends, foot traffic patterns, brand affinities, and more. These insights power high-impact use cases such as site selection, trade area analysis, and cannibalization studies.
Azira’s consumer insights also drive digital advertising strategies — from audience curation and omnichannel campaign activation to real-world attribution and measurement — equipping marketers with the analysis and insights to target precise audiences at the right time and effectively measure return on ad spend.
A notable example of the impact of Azira’s data analytics is its work with the County of Kauai. A Hawaiian Island that attracts over a million visitors annually, Kauai faced transportation challenges, with up to 12,000 rental cars leased during peak times, contributing to congestion. Azira’s location data provided critical insights that addressed these issues. By analyzing location data, Azira identified hotspots, common origin-destination points, main travel corridors, and tourists’ daily travel patterns, helping the County of Kauai improve its transportation system. These insights informed strategies for mobility hubs, the introduction of shuttles and micro-transit systems, and the building of bike and scooter fleets. These measures not only addressed congestion but also contributed to a more sustainable experience for residents and visitors, helping them achieve operational efficiency.
“We’re thrilled to be recognized as the industry leader for our data analytics,” said Gladys Kong, CEO, Azira. “This award is a powerful validation of our team’s commitment to turning complex data into meaningful, actionable insights—ultimately, to drive measurable success for our client partners around the world.”
“Data Breakthrough celebrates the companies redefining what’s possible with data—and this year, Azira rose to the top,” said Steve Johansson, Managing Director, Data Breakthrough, “Their ability to turn massive complexity into clear, strategic value made them the standout choice for Overall Data Analytics Company of the Year.”
With its commitment to data quality and privacy, Azira continues to set the standard for operational and marketing decision-making. Trusted by leaders across retail, real estate, restaurants, and travel and tourism, Azira’s platform empowers organizations to make strategic data-driven and analytical decisions to drive business growth.
This award follows Azira receiving G2’s Users Love Us, Leader Americas, Leader Winter, and High Performer awards, and Data Breakthrough’s “Data Intelligence Platform of the Year” award, making it the 6th award Azira has received in the past year.
About Azira
Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo.
About Data Breakthrough
Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring innovation and market disruption in data technologies, services, companies and products. The global Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, DataOps, data management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
